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Designer Spotlight

This week we look into Singapore’s up-and-coming designers, Ong Shunmugam, Sundays and Fabrix.

Ong Shunmugam

BLUEPRINT is proud to announce that we will have our very own homegrown up-and-coming label Ong Shunmugam onboard this year. Their beautiful, sophisticated dresses filled with a strong sense of modern Asian sensibility has attracted BIO Channel Asia to feature the label and behind the scenes of the atelier (see here)

Priscilla, the designer and founder of Ong Shunmugan, has credited BLUEPRINT for the success of the young brand. “The label was less than 6 months old when we decided to sign up for BLUEPRINT Emporium because we figured in terms of finding our audience and understanding our customer, the only way is to put our work out there and take notes. That decision turned out to be the best thing we did. In one move, we gathered instant industry feedback, tested our clothes in a competitive environment and observed how the clothes performed on the shop floor. We came away with the courage to open our first retail front and have not looked back since!”

Sundays

Driven by their love for the best of seasons, summer; Sundays, a new local addition to Blueprint, designs and creates quality menswear with meticulous craftsmanship.

Read on as Larry, the designer, dispenses the details about his Spring/Summer 2010 collection.

“We like the fact that individuals are able to break away from the restrained and reserved culture we have here, and commit themselves to spread their ‘erratic sparkles’; much like giving magic colours to a dull city,” Larry continues. “Our clothes encapsulate this spirit; our signature hoodies give magical breathe to the otherwise restrained silhouette of menswear. We like that, and we like all our members to find that magical warmth, that magical spark which motivates us in our journeys.”

Fabrix

The marriage between fashion and technology has redefined our lifestyles in this digital age. If you are someone who treasures your Macs as much as your Manolos and like a good balance between substance and style, look no further than lifestyle products brand Fabrix.

Inspired by their love and obsession for Macs and all things beautiful, Fabrix is the brainchild of a Singapore-based boutique design studio and manufacturing company that has seamlessly brought functionality and style together, spinning them into a collection of bags, pouches and cases. With a strong focus on quality, exclusivity and individuality, each and every piece is purely handmade and sewn to precision such that it is a snug fit for your beloved gadget. By putting time into research & development, the people behind the brand also make sure that their products are innovative and value-for-money. Moreover, all the pieces are available in limited quantities and new designs are constantly being introduced. We look forward to having such an exciting brand as part of BLUEPRINT this year.