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About
What is Blueprint?
“BLUEPRINT 2011 presented by Lee Hwa Jewellery has made an international leap forward from its debut last year with record attendance of 105 international and Asian cult designer brands from 15 countries.”
BLUEPRINT is an event of Asia Fashion Exchange and is supported by International Enterprise Singapore, Spring Singapore and Singapore Tourism Board. Blueprint Group Pte Ltd was set up in 2011 as a joint venture by co-organisers Textile and Fashion Federation of Singapore (TaFf), MP Asia and Mercury Marketing & Communications. Each partner brings with it different strengths – TaFf with its industry reach and long experience in nurturing and grooming local fashion talent, MP Asia with its extensive work as an organizer of high quality, large scale international conferences and exhibitions, and Mercury with its commercial expertise as a public relations and events company specializing in fashion and lifestyle. This gives Blueprint the invaluable push to take it to higher, global levels, in terms of supplying and grooming fashion businesses as well as marketing and positioning them in the global marketplace.
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BLUEPRINT is a one-stop fashion trade gateway for East-West exchange, created to present up-and-coming International and Asian designers. It uniquely specializes in launching Pre-Spring collections and curates fresh and forward menswear, womenswear and accessories including jewelry, shoes and bags from emerging designers destined for international markets.
BLUEPRINT started as a catwalk showcase to kickstart the retail careers of young Singaporean and Asian design talents in 2004. It has since evolved into a trade platform that catapults emerging talents to international prominence through unprecedented media interest leading to burgeoning trade opportunities. The first BLUEPRINT trade show in 2010 saw 56 exhibiting designers being presented to more than 120 buyers including 73 hosted buyers from 43 stores in 17 countries. In 2011, the BLUEPRINT trade show returned with a more impressive showing: 105 rising fashion stars from 15 countries and 253 international and regional buyers.
Visitors can also look forward to the last two days of BLUEPRINT, when the trade venue is transformed into a consumer shopping extravaganza named BLUEPRINT Emporium, offering exclusive sales of seasonal wares and one-off samples from Blueprint exhibitors and other suppliers. New-to-Emporium exhibitors include itinerant pop-up shop operators and specialists in the art of offering limited editions, everything handcrafted as well as lifestyle designer items from around the world for men, women and children.
